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Market Leadership: A Product Marketer's & Product Manager's Guide to Dominating Markets and Creating Profits

by Vijay Damojipurapu

ASIN: B00X68I1U4

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Explore the area between product management’s agenda of product innovation and product marketing’s focus on marketing strategy. This area is often not given its due importance and focus even though it is a crucial piece in the puzzle for a product’s market leadership and profitability.