SmartRev: Use Revenue Science to Revolutionize Your Business
by Rick McPartlin,Jodi Sherwood
ASIN: B0CW1G3YMW
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In SmartRev, you’ll discover a transformative approach to business that has redefined success for Fortune 500 companies, midsize businesses, and start-ups alike. This isn’t about cutting costs or poaching talent; it’s about aligning your company’s purpose with the needs of your Ideal Buyer and the well-being of your team.
“SmartRev is a game changer as it integrates a ‘culture of customer’ with business development activities, which is at the front end of thinking and exactly where businesses need to go in this dramatically changing world of ours.”
—John King, author of New York Times #1 bestseller Tribal Leadership and co-founder of Tribal Possibilities
“Using SmartRev principles, I was able to craft an off er that helped generate millions in incremental revenue and solved a huge problem for clients. SmartRev provided Corporate Entrepreneurs LLC with a roadmap and process for aligning our business services with our target market, creating incremental value for both organizations.”
—Susan Foley, founder of Corporate Entrepreneurs LLC and author of Intrapreneurs: Who, What, How and Why
“Doing the basics well is easy to say and even easier to forget. SmartRev reminds us to be very intentional about focusing on what matters every day in our businesses. It also points to levers we can all leverage to improve the value of our companies.”
—Lee Benson, bestselling author of Your Most Important Number and CEO of Execute to Win