Why, What, How: The Step-by-Step Playbook for Creating a Memorable Brand

Turn Your Passion Into a Powerful Brand

If you’ve ever wondered how to build a brand that stands out in today’s crowded digital world, this is your playbook. Why, What, How: The Step-by-Step Playbook for Creating a Memorable Brand breaks down the exact strategies Stephen Marinaro, aka TheSalonGuy®, used to grow from an unknown hairstylist to a globally recognized media personality, entrepreneur, and seven-figure brand builder.

In this no-fluff guide, you’ll discover:
✅ The WHY – Uncover the driving force behind your brand and how to use it to fuel long-term success.
✅ The WHAT – Identify what you should create, sell, and share to provide real value to your audience.
✅ The HOW – Master the art of execution, from content creation to marketing, scaling, and staying relevant in a fast-changing world.

With over one million YouTube subscribers, 250+ million views, and a thriving business, Stephen has learned what works (and what doesn’t) through years of hands-on experience. This book isn’t about empty motivation—it’s a step-by-step guide packed with actionable strategies, worksheets, and insights to help you take immediate action.

Whether you’re an aspiring entrepreneur, content creator, or industry professional, Why, What, How will give you the tools to build an impactful and profitable brand. Stop waiting—start creating.