The Other Playbook: Brand Lessons Every Student-Athlete Needs (But No One Teaches)

Juggling the demands of sports, school, family, and sometimes even work can be overwhelming. You have many people to please, and they’re often making judgments about you, whether you realize it or not. Are they seeing you at your best?

Companies spend millions of dollars to influence how you feel about their products. As a student-athlete, you are also a product. It’s time to think about and influence how people feel about you.

With clear, step-by-step instructions, The Other Playbook draws on wisdom from the high-stakes world of business, marketing, and leadership to help you create the best version of yourself. Through athlete stories and hands-on exercises, this book will help you discover the person you want to be, not only to yourself but to everyone around you. Here you’ll learn:

• How to see yourself as a product with a brand people connect with!
• Why you should view the leaders and teammates around you as customers.
• How to choose values that speak to your customers, making them excited about your brand.
• How to use the Brand Playbook to create and strengthen your personal brand, leading you to success.