US$34.95
This book is NOT for self-centred people, managers and companies focused on selling more insurance products.
You are villains.
This is for the heroes in the insurance industry. Those truly committed to protecting their customers. Those investing in their relationships and taking responsibility for ensuring customers and loved ones will be provided for. Those more committed to educating and understanding than they are to selling and commission. Those that chase financial success through the good they do for others.
This is the customer centric way. It’s not the easy or the quick way. But for those committed to the Protect and Provide Pledge, it is the best way. And 20 years of consulting in over 25 countries has proven it's the most profitable way.
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Avid Reader
Reviewed on 25th Nov 2024
Integrity First!
While this book is written for insurance salespeople, I found that most of the principles apply all B2C and/or B2B transactions.
This consumer-centric narrative of the sales process for insurance sales folks is actually much deeper than a "how to" of getting more sales with integrity. Dean Mannix proves to be a genuine thought leader in the field of business building - not just insurance, as the principles in this book apply to any industry.
Dean Mannix has also extensively studied experts (and synthesized their teachings) in the fields of persuasion psychology, personal development, and leadership such as Robert Cialdini, Simon Sinek, Stephen Covey, and more.
Another area covered in this book, that is really the basis for all relationships, is Listening. Dean's ability to succinctly illustrate the key points in listening is spot on.
Amazon Customer
Reviewed on 25th Nov 2024
A "must-read" for those in the Insurance Sector looking to generate exceptional customer value!!
A fantastic read! As someone with significant experience in the Insurance sector, this book really promotes the "how to" in terms of successfully navigating through the myriad of insurance conversations, from those "pricing" objections to striking at the heart of the value we bring and products we in the sector actively promote. Backed up with research and easy to implement strategies and narratives, this book packs a lot of punches in terms of those in the sector looking to promote growth in their businesses, closer relationships with their clients and build significant value above all else. Specifically liked the PAVE principle and the narrative around value expectations. A really great, easy to read book and "must-read" for every Insurance person, irrespective of which element of Insurance you work in.
Amazon Customer
Reviewed on 25th Nov 2024
An Essential Read For All Insurance Industry Professionals
An excellent book and essential reading for every insurance industry professional. Having worked with insurance agents and brokers across the globe, the sales advice and guidance in this book clearly has global resonance. An excellent insight into sales people's mindset and a comprehensive list of strategies to help you "trigger concern" and "promote value" - selling essentials that you need to master to be a success in this industry .... or any industry for that matter. I recommend all insurance business leaders acquire this book for their sales teams.
DougG
Reviewed on 25th Nov 2024
Dean is a great sales leader and advocate of customer experience as a ...
Dean is a great sales leader and advocate of customer experience as a competitive differentiator. Must read for anyone interested in growing their business and sustaining their competitive advantage
SWood
Reviewed on 25th Nov 2024
Heroic Insurance Sales? Yes. Not only possible but necessary.
In this fantastic, easy to use and wholly practical book, Dean Mannix articulates how insurance sales can be customer centric, ethical and profitable. A must for any sales professional as the concepts and skills go beyond insurance.
Amazon Customer
Reviewed on 25th Nov 2024
"How to" engage in a customer centric protect conversation
I've worked with the industry for years and this is must have read - the number of specific strategies, tips, ideas and real world examples makes this a "how to" reference book for engaging in a customer-centric protect conversation.
Amazon Customer
Reviewed on 25th Nov 2024
Easy to read and to implement
Some really great selling strategies which will have you increasing your client book in no time.
Amazon Customer
Reviewed on 25th Nov 2024
An important read
A well thought out and timely book. Dean says it how it is. A must read for the insurance community.
Amazon Customer
Reviewed on 25th Nov 2024
Clear and practical Strategies. Great Work!
Clear and practical strategies to help you today! Great to see someone is prepared to call it as they see it, and with conviction. Thank you.
