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Everything You Know About Marketing is Wrong! (Audiobook)

Reference: AUDIOBOOKS

Price: US$9.95

Description

Ground Breaking Amazon #1 International Best Selling Book

Internationally Best-Selling Book on Business Marketing & Strategy.... 

We'll reveal the strategies you can immediately deploy that will enable you to out-think, out-market and out-sell your competition

We can help you build a million dollar or even multi-million dollar business. Make sure you take advantage of the free bonuses found in the book!

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Reviews
Rosemarie Ballmer

Reviewed on 16th Jan 2023

A simply great and wide-ranging book about marketing!

I've read a few books about marketing recently, as I'm currently setting up a new coaching course myself. This one helped me to get a clearer concept for my own marketing while I was reading it. I found myself tending to use generalized jargon in my marketing, which does not help me to emphasize the clear value of my offer and does not help my potential clients to differentiate me from the vast majority of other providers, but effectively makes me invisible. At the beginning of the book, John North presents in detail his “conversion equation,” how to attract the attention of potential clients with his marketing. What John North shares in his book not only makes one hundred percent sense, it has all hand and foot and has already been tried and tested thousands of times. His tips on how to position yourself as an authority in your field are invaluable! Social media presence and marketing, search engine optimization, websites as automatic sales machines, emails, elevator pitches, networks, and so on... John North has filled the book to the brim with everything you need to successfully market your business - regardless of whether you're just getting started or simply want to position yourself better and increase your profits. I will pick up this book again and again!!!

Amazon Customer

Reviewed on 16th Jan 2023

Great book

Excellent cover of all marketing aspects. An easy read.

JK from the UK

Reviewed on 16th Jan 2023

A powerful book for any business owner that wants to grow their profits.

John North has clearly been in in the business "trenches" and accumulated a wealth of knowledge. This book is packed with strategies and tactics that I know I can put to good use in my own fledgling consulting business. In fact just from reading chapter one I realized why I am not standing out and getting more leads so I am changing how I position myself. The rest of the chapters are equally useful and have instantly actionable content. My main challenge is prioritizing everything I want to implement. It's like a PhD marketing text book - delivered with Aussie directness.

Ernest H. Johnson, Ph.D.

Reviewed on 16th Jan 2023

This is the right step toward growing a great marketing plan!

John North has compiled a great book, Everything You Know About Marketing Is Wrong!, that is perfectly aligned with the subtitle - How to Immediately Generate More Leads, Attract More Clients and Make More Money. The book is exceptionally well written and organized. John has the requisite background and experience to advice business owners about how to make smarter decisions about their marketing plans. In addition to being an accomplished entrepreneur and businessman, John has helped hundreds of clients over the past decade. In addition to the great information assembled for this book, John offers a half-day workshop for those who want to dig a bit deeper into the strategies they can use to market their businesses. Overall, I like the five step process that is unfolded to help the reader to think through how to build their business plan. On the other side of reality, there are the buyers of the services created by business owners. It is here that John does a good job to get the readers to step into the shoes of the buyer. His description of the psychology of buying and the stages that buyer go through is right one. As with most information about marketing, John believes that you’ve got to have a well-organized social-media marketing plan if you want your business to thrive. Interestingly enough, John also advises business owners to pick-up the pen to write their own stories about their business adventures. In today's fast-paced market driven economy, passing along a book to a potential client is right up there with giving a client your business card. The big difference, however, is that your books is both a marketing tool and an income generator. His coverage of the process for generating, nurturing, and secure leads in awesome. It was here when I started asking myself, “With so much information to take in and digest, where do I go to get help?” Fortunately, John includes information in the book about the Evolve Academy. This is the source where small business owners can use to get the step-by-step guidance and support they need to bring the words in this well-written book to life. I strong recommend Everything You Know About Marketing Is Wrong! It is both a great reference book and resource you’ll need to dig a bit deeper into the awesome and great resource that John North has organized for you to grow your business.

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