Everything You Know About Marketing is Wrong! (Companion Course)

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Price: US$4.54

We'll reveal the strategies you can immediately deploy that will enable you to out-think, out-market and out-sell your competition

We can help you build a million dollar or even multi-million dollar business with this companion video course based on the #1 Internationally selling book.

Description

We'll reveal the strategies you can immediately deploy that will enable you to out-think, out-market and out-sell your competition

We can help you build a million dollar or even multi-million dollar business with this companion video course based on the #1 Internationally selling book.

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Reviews

Joan Kent

Reviewed on 16th Jan 2023

A terrific step-by-step marketing system

This book is for people like me! We’re good at what we do but don’t necessarily know how to get our ideal clients to see us as the first, and most logical, choice. John North teaches a simple, 5-step plan for building a successful business. His insights present a clear picture of what our marketing should – and shouldn’t – look like, based on proven and tested strategies.

While the current trend toward branding may work for large corporations, it can be costly and not worth the expense for smaller businesses. "Everything You Know About Marketing Is Wrong" debunks such common marketing myths. It focuses instead on how-tos for waking up and engaging prospects by discovering and addressing their real needs. North offers practical and specific advice for leveraging what we’re already doing and improving the results – making more money for the same time and money invested.

I recommend this book for entrepreneurs who want a sound plan for attracting eager, qualified prospects who can, and will, benefit from their service and gladly pay for it.

SigriddK

Reviewed on 16th Jan 2023

Every chapter offers helpful tips and examples from 'the trenches'

I love the compelling title and how the author goes into great detail showing us what there is to Marketing and why he makes this claim. A book to be used as a step by step guide for business owners like me. Every chapter offers helpful tips and examples from 'the trenches', this is real, not something theoretical but actually from someone who's 'been there, done that' and helps clients get their marketing right. Highly recommended reading

Ernest H. Johnson, Ph.D.

Reviewed on 16th Jan 2023

This is the right step toward growing a great marketing plan!

John North has compiled a great book, Everything You Know About Marketing Is Wrong!, that is perfectly aligned with the subtitle - How to Immediately Generate More Leads, Attract More Clients and Make More Money. The book is exceptionally well written and organized. John has the requisite background and experience to advice business owners about how to make smarter decisions about their marketing plans. In addition to being an accomplished entrepreneur and businessman, John has helped hundreds of clients over the past decade. In addition to the great information assembled for this book, John offers a half-day workshop for those who want to dig a bit deeper into the strategies they can use to market their businesses. Overall, I like the five step process that is unfolded to help the reader to think through how to build their business plan. On the other side of reality, there are the buyers of the services created by business owners. It is here that John does a good job to get the readers to step into the shoes of the buyer. His description of the psychology of buying and the stages that buyer go through is right one. As with most information about marketing, John believes that you’ve got to have a well-organized social-media marketing plan if you want your business to thrive. Interestingly enough, John also advises business owners to pick-up the pen to write their own stories about their business adventures. In today's fast-paced market driven economy, passing along a book to a potential client is right up there with giving a client your business card. The big difference, however, is that your books is both a marketing tool and an income generator. His coverage of the process for generating, nurturing, and secure leads in awesome. It was here when I started asking myself, “With so much information to take in and digest, where do I go to get help?” Fortunately, John includes information in the book about the Evolve Academy. This is the source where small business owners can use to get the step-by-step guidance and support they need to bring the words in this well-written book to life. I strong recommend Everything You Know About Marketing Is Wrong! It is both a great reference book and resource you’ll need to dig a bit deeper into the awesome and great resource that John North has organized for you to grow your business.

DrAux

Reviewed on 16th Jan 2023

Every entrepreneur needs to read this book!

According to John North, “everything you’ve ever learned about generating leads and growing your business is wrong.” After reading his book, I have to agree! Everything You Know About Marketing is Wrong! provides a step-by-step guide for entrepreneurs who would like to increase revenue and profitability utilizing effective marketing strategies and tactics. The content is well organized, easy to read and understand and therefore implement. With the additional links to online content, Everything You Know About Marketing is Wrong! is an excellent resource for any business owner, large and small. I highly recommend it.

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